Startups.co.uk profile article

New Kings Coffee: Jason Nichols

After working in a bank "for way too long", this entrepreneur decided to set up his own coffee business - and even had to seek royal approval.

Read the whole article here.

Here is a quick spoiler!

Tell us what your business does:

Provide a selection of quality, single origin, Fairtrade and organic coffees, individually wrapped in coffee bags (like teabags) for freshness, convenience and choice.

Where did the idea for your business come from?

Seeing tea selection boxes at hotels and conferences and wondering why the same didn’t exist for coffee. Then being served coffee in a coffee bag and connecting this idea to the selection box and hey presto!

How did you know there was a market for it?

Initially I didn’t and everyone I spoke to about it asked “why hasn’t this been done before?” – good question. But after speaking to more and more people, and researching the market I found out that the largest UK producer of coffee bags sold five million last year, plus there are more and more companies offering this product.

What were you doing before starting up?

Worked for a bank for way too long. But having a background in strategy development, product development, pricing, branding and marketing has helped with my start-up.

Have you always wanted to run your own business?

Always. My parents ran two businesses when I was a child. Plus, I actually started my own business when I was 18, running a mobile bar service, but was then seduced into the employed world.