It’s a huge claim; and this is what the Fairtrade Foundation lead with on their website. Personally, buying Fairtrade products, despite costing that little bit more, has always instinctively felt the right thing to do (the result of some effective marketing I suspect). But it wasn’t until starting a coffee business and deciding which coffee to source that I really began to understand the real ethical value of paying more. In this article, I explore that in more detail and why at New Kings Coffee we believe it’s worth paying the extra few pence for an ethical product like ours.
“What if?” has been the catalyst for lots of the world’s great inventions. So I wasn't alone when I asked myself "What if I created a selection box of coffees from around the world, just like those luxury tea selection boxes I always see at hotels and conferences?"
Accidents happen. They can be life-changing. And in these extraordinary cases, they can be life-changing in a good way. If there was ever a lesson in embracing so called ‘failure’, of staying open-minded to where the journey takes you, this is it.
I recently attended a trade mission to Paris (sounds grand doesn’t it?), as part of a trip organised by small business support organisation Enterprise Nation. The mission was focussed on ‘exporting’ and would provide an insight in to what’s required to export products to France, as well as meeting a range of buyers from organisations such as Eurostar and Sodexo.
At New Kings Coffee, we recently asked for volunteers to try our new coffee bags and provide us with some feedback. When signing up, volunteers were asked to tell us how they like their coffee. We had such a varied and interesting response that we thought we would summarise people's preferences for their favourite drink in a word cloud, or word heart in this case (the larger the word, the more people mentioned it).